( English version below )
Welcome to the Digilità Blog!
We are not in favor of terms that are applied almost automatically to digitization. Such would be the case of the term disruption since this term means a break or abrupt interruption. In some sectors - such as the content distribution or creation - one can speak of disruption since digitization has eliminated old industries and channels. However, in other industries, the transformation has been carried out naturally - as in Banking.-, and in others, the digitalization has brought completely new products and channels. In short, it has brought us new opportunities that are waiting for us.
¡Bienvenidos al blog de Digilità!
El blog de Digilità pretende ser un lugar de encuentro de opiniones sobre algunas de las consecuencias de la digitalización de nuestra sociedad. Nos interesa especialmente reflexionar sobre sus consecuencias para las personas en general, y para las fuerzas de ventas de las empresas en particular.
Creemos que la digitalización está en marcha, que avanza muy deprisa, y que es éste un proceso irreversible. Cada día se publican docenas de artículos como éste en los que se intenta prever qué consecuencias van a tener estos cambios en nuestras vidas y en nuestra forma de hacer negocios. Especialmente numerosos son los artículos que reflexionan sobre las nuevas oportunidades que están surgiendo de ests nuevo mundo digital.
No somos partidarios de términos que se aplican de forma casi automática a la digitalización. Tal sería el caso del término disrupción, ya que este término significa rotura o interrupción brusca. En algunos sectores - como la distribución de contenidos, o la creación de contenidos - sí puede hablarse de disrupción, ya que la digitalización ha eliminado antiguas industrias y canales. Sin embargo en otras industrias la transformación se ha llevado a cabo de forma natural - como en la Banca.-, y en otras la digitalización ha traído nuevos productos y canales. En definitiva nos ha traído oportunidades nuevas que nos están esperando.
Os invitamos a que nos dejéis vuestros comentarios para que este dialogo se enriquezca día a día.
The Digilità blog aims to be a meeting place for opinions on some of the consequences of the digitalization of our society. We are especially interested in considering and debating on its consequences for people in general, and for corporate sales forces in particular.
We believe that digitalization is underway, that it is progressing very fast, and that this is an irreversible process. Dozens of articles like this one are published every day in which we try to foresee what consequences these changes will have on our lives and on our way of doing business. Especially numerous are the articles that reflect on the new opportunities that are emerging from this new digital world.
We are not in favor of terms that are applied almost automatically to digitization. Such would be the case of the term disruption since this term means a break or abrupt interruption. In some sectors - such as the content distribution or creation - one can speak of disruption since digitization has eliminated old industries and channels. However, in other industries, the transformation has been carried out naturally - as in Banking.-, and in others, the digitalization has brought completely new products and channels. In short, it has brought us new opportunities that are waiting for us.
We invite you to leave us your comments so that this dialogue is enriched day by day.
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